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10 Critical Elements for a Successful Google AdWords Campaign

September 12, 2008

10 Critical Elements to a Successful Google Adwords Campaign
“Many advertisers have created Google AdWords accounts and are running campaigns, but how many marketers have truly mastered this platform and are achieving anything close to maximum ROI from this channel? ”

This White Paper(By Danielle Leitch, EVP Client Strategy) include both high-quality pictures and pithy comments will guide you through some of the most important features available to advertisers and explain why these should be factored into your AdWords campaigns. Oh, I almost forgot that this White Paper (eBook) its free to download here and here is a summary, enjoy it:

  • 1. KEEP YOUR CAMPAIGNS AND AD GROUPS TIGHTLY THEMED
  • 2. USE ANALYTICS AND CONVERSION TRACKING – BOTH OFFERED FREE BY GOOGLE
  • 3. TEST, TEST, TEST, TEST ….. (alright, you get the picture)
  • 4. MONITOR AND IMPROVE YOUR QUALITY SCORE
  • 5. LONGTAIL KEYWORDS – BROAD ISN’T ALWAYS BETTER
  • 6. Geographic Targeting
  • 7. Day Parting/ Ad Scheduler
  • 8. Budget Delivery
  • 9. CONSIDER THE GOOGLE OPTIONS BEYOND TRADITIONAL ADWORDS
  • 10. ANALYZE COMPETITIVE SITES & USER BEHAVIOR with GOOGLE TRENDS

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    Posted in Internet by Last Take  · Tags: , , , , , ,

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